History & Growth

In 2012 Pretty in Paint was founded on the idea that the same studio paint and sip concept could and would be mobile. Why be in the same location when you can paint in your own private setting with YOUR friends, YOUR family, YOUR co-workers, and not a group of strangers?!

Erica and Amelia decided that having a brick and mortar studio would never be part of their budget. They had other ideas! Pretty in Paint hired artists as independent contractors across the country, heavily influenced on the east coast. Artists were very busy booking private events by word of mouth. Leads were also generated by Pretty in Paint’s website, social media, and digital marketing by 1SEO out of Philadelphia. Pretty in Paint business has steadily grown each year. The popularity of the industry itself continues to increase.

In the beginning different products such paints, easels, aprons,brushes, and canvases, were used on a trial and error bases. Over time Pretty in Paint began to find the right manufacturer and products that seemed to fit with their style perfectly. A new logo rolled out in 2014 that boosted the brand and gave Pretty in Paint a fresh new look.

By 2015 Erica and Amelia knew there was a bigger picture and wanted to expand Pretty in Paint even more. However, they knew the two of them begin working moms could only be spread so thin, they thought it was time to share the love of Pretty in Paint and offer others the same opportunity to own their own business and so the evolution of Pretty in Paint Franchise began.